Fashion students win opportunity to work with Italian fashion brand Marina Rinaldi

Friday 15 August 2014

Fashion course approached by Italian fashion brand Marina Rinaldi to collaborate on a live project.

Earlier this year, tutors from our Fashion course were approached by Marina Rinaldi, an Italian fashion brand specialising in high end designer wear for plus size women, asking if our students would like to collaborate with them on a live project. The label, which is part of the Max Mara group, were eager to work with us after hearing about Salford’s reputation for producing some of the best fashion students in the country.

Representatives from Marina Rinaldi visited to Salford to brief students from both Fashion: Design and Fashion: Image Making & Styling tasking them with designing a new range of clothing and rejuvenating their international brand identity.

The students were given six weeks to complete their projects, during which time Marina Rinaldi representatives returned to assist and guide the students. Eight students were then shortlisted and three lucky finalists from each Fashion pathway were selected to fly to Marina Rinaldi’s offices in Reggio Emilia, Italy to present their work to over 150 senior figures from the Max Mara group.

After painstaking deliberation two finalists – Fashion: Image Making & Styling student Nikki Jalali and Morven Leenhouts from Fashion: Design – were awarded the grand prize of a year’s paid internship at Marina Rinaldi plus £2,000 in cash. Although the brand originally promised this fantastic prize to just two students, they were so impressed by the level of work produced by Mehreen Ullah, that she was also awarded a paid internship.

Mehreen, who did her 2nd year placement at Alexander McQueen, says; “The live brief was an amazing opportunity to design for a successful brand whilst still studying and the prize was phenomenal. As a finalist, I was very pleased to be offered a year internship in Italy after graduating. The project has helped get an insight of what is required working within the fashion industry from researching and presenting inspiration, to design developments and garment construction.”

Morven Leenhouts caught the judge’s eyes with her sophisticated style. Speaking about this incredible industry project, Morveen said; “Presenting your work to a showroom full of company employees makes you realise you have to believe 100% in what you’re doing and that gives you the confidence in yourself to know that a company of this standard could want you on their team. Being given the internship put me in an extremely lucky position because I can make the most of my final year knowing I have a job secured at the end of it.”

Nikki Jilali also had a similar point of view; “It was pretty exciting to work towards something the brand hadn’t seen before. They were open to something new, and it was our chance to make it. It’s been an amazing opportunity and has furthered my confidence in working in the industry. I can’t wait to get involved with more in the future.”

Of the students, a representative of Marina Rinaldi said “Logistics that we must consider everyday within an office don’t hinder the imagination of these young creatives. For them, there are no boundaries or limits to the kind of images they can create. It is this boldness and creative spirit that helped to create a beautiful, fresh campaign that we look forward to releasing in Autumn 2014.”

Keep your eyes peeled for more updates on the students’ work.