Fashion students’ designs to hit the high street

Salford graduates win placement with Warehouse

Two graduates from the University of Salford’s School of Arts & Media have seen their fashion designs and photography take pride of place in the fashion store nationwide after scooping both first prizes in a prestigious fashion industry competition.

Natalie O’Hare, who graduated this year with a BA (Hons) in Fashion Design, won the design award of the fourth Warehouse Design Competition, while BA (Hons) Fashion Image Making and Styling graduate Rachel Hannaway was chosen as winner of the photography category.

Organised by clothing label Warehouse and the British Fashion Council (BFC), the competition was open to students from the 34 institutions across the UK which are members of the BFC’s Colleges Council, who were invited to submit their graduation year portfolios.

Natalie and Rachel are with Warehouse for a six-month paid design placement and Natalie has now seen designs from her collection manufactured and sold in selected Warehouse stores across the UK and online, while Rachel has been responsible for photography for the collection’s campaign.

Natalie’s eight piece collection comprises of separates, dresses and outerwear in neutral gold and Hannah photographed the whole look.

See what you think of the collection and check out the film of the behind the scenes action.


Natalie commented: “Winning the graduate competition has been a fantastic experience. I’ve been very lucky to be given the opportunity to launch my collection with Warehouse. Having my designs sold in top high street stores is something many students dream of and for me this is now a reality.

“I hope to gain as much real industry knowledge as possible and develop all aspects of my design skills while working at Warehouse, to help me make further progress towards my future career in the fashion industry.”

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