Fashion students’ designs to hit the high street
Natalie O’Hare, who graduated this year with a BA (Hons) in Fashion Design, won the design award of the fourth Warehouse Design Competition, while BA (Hons) Fashion Image Making and Styling graduate Rachel Hannaway was chosen as winner of the photography category.
Organised by clothing label Warehouse and the British Fashion Council (BFC), the competition was open to students from the 34 institutions across the UK which are members of the BFC’s Colleges Council, who were invited to submit their graduation year portfolios.
A judging panel including representatives from Warehouse, the BFC and Grazia magazine chose the winners for their impressive design ability and creativity, and Natalie and Rachel will now join Warehouse for a six-month paid design placement. Natalie will then see designs from her collection produced and sold in selected Warehouse stores across the UK, while Rachel will be responsible for photography for the collection’s campaign.
The University’s Fashion programme leader, Bashir Aswat, said: “Both Natalie and Rachel were very talented and determined in their studies and the quality of their work was considered and professional. We’re really pleased for them both and wish them all the success in their future careers.”
Natalie commented: “Winning the graduate competition has been a fantastic experience. I’m really excited and very lucky to be given the opportunity to launch my collection with Warehouse. Having my designs sold in top high street stores is something many students dream of and for me this is now a reality.
“I hope to gain as much real industry knowledge as possible and develop all aspects of my design skills while working at Warehouse, to help me make further progress towards my future career in the fashion industry.”