Art and technology fused at interactive exhibition at the University of Salford

Monday 3 December 2012
ScreenLab 0x02 - The Octave
ScreenLab 0x02 - The Octave
Three internationally-renowned artists will invite the public to explore the crossover between art and technology when they launch a radical digital media showcase at the University of Salford this week.

Through the ScreenLab 0x02 residency, artists Kyle McDonald, Joanie Lemercier and Joel Gethin Lewis have been working with students and researchers at MediaCityUK and an advanced technology centre on the main campus. Together they have developed interactive artworks that provide a unique experience for each visitor by creating artificial worlds using sound and visuals that react to their movement.

The results of the residency will be unveiled at a launch event on Wednesday 5 December which forms part of the University’s As Yet Impossible series of lectures, bringing together future thinkers to challenge audiences and give them a glimpse of how science and the arts can combine to shape the world.

Brooklyn-based Kyle McDonald has a background in philosophy and computer science and works with ‘sounds and codes’ and 3D scene capture, while French visual artist Joanie Lemercier creates spectacular light projection installations in real world locations. Meanwhile, Joel Gethin Lewis brings together traditional media, interaction and digital networks to make feedback loops between people, technology and places as part of the creative direction partnership Hellicar & Lewis.


The artists have been using University facilities at MediaCityUK to create their installations, including the Egg Suite’s ultra-high definition screen with audio and motion sensors; the Research Hotel and the Digital Performance Laboratory studio and event space. On the main campus they have been combining super-computer workstations at the Octave virtual reality deck with 360-degree stereoscopic video.


The ScreenLab 0x02 artists will be joined at the launch by guest digital media artists Drew Hemment, Steve Symons and Filip Visnjic, who will also take part in the evening’s presentations and discussions.

University of Salford Events Officer, Kit Turner, said: “The premise of ScreenLab is to invite artists to explore advanced technologies and facilities that they would never usually have access to and ask them to create something that’s not pre-prescribed. It’s great seeing people from outside of the University work with students and researchers here to create something really ground breaking.

“We’re looking forward to opening up spaces that the public would not usually see such as our Virtual Reality suite, and seeing how the public reacts to work created in such a short timeframe.”

To register for the free As Yet Impossible: ScreenLab 0x02 residency and panel discussion, which takes place at the University of Salford at MediaCityUK on Wednesday 5 December 6.30-9.30pm, visit

You can follow the ScreenLab Blog here:

Following the launch evening, the
ScreenLab 0x02 exhibition will be open to the public as follows:

The Octave, Second Floor, Newton Building, Peel Park Campus, University of Salford:
11.00am–4.00pm, Friday 7-Friday 14 December (closed weekends)
6.00pm–8.00pm, Thursday 6 and Thursday 13 December
(NB – visits to the Octave must be booked in advance by contacting Kit Turner on

University of Salford at MediaCityUK:
Friday 7 December- Friday 18 January (closed Sundays, Thursday 13 December and Monday 17 December–Sunday 6 January inclusive).

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